ESPN today is launching its new corporate blog, ESPNFrontRow.com. The site will be updated daily and will be managed by the network's Communications department. According to the Sports Business Daily, the blog will be a collaborative effort among ESPN personnel and Sheldon Spencer will be the site's primary voice. Spencer most recently served as an NFL editor for ESPN.com, where he worked with NFL blogs.
The goal of the blog is: "To feed the appetite of those who want to know who we are, what we do, and how we do it. Our aim is to reflect an authentic company culture and engage all of you with fresh content multiple times a day. The blog is a collaborative effort featuring a variety of voices, opinions and perspectives and will also serve as a channel for leaders from around the company to address issues that are making news."
The site debuts today with a series of photos depicting "A Day In The Life" at ESPN.
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