Hooters is declaring March 17th and 18th "National Play Hooky Days," encouraging college basketball fans to skip school/work and watch the NCAA Tournament first round games at their fine establishments.Fans can visit HootersHookyDay.com to download a doctor's note and redeem a free appetizer coupon for this Thursday and Friday during tourney games.
"If you've got basketball fever, then Hooters is where you have to be on March 17th and 18th," said Mike McNeil, VP of Marketing for Hooters of America, LLC. "We are hoping for an epidemic this year as we build on the success from 2010."
Hooters has partnered with long time spokesperson and college basketball analyst, Dick Vitale for a national TV commercial, alongside "Nurse Ashleigh", on in store point of sale and Hooters season menu.
"If you've got basketball fever, then Hooters is where you have to be on March 17th and 18th," said Mike McNeil, VP of Marketing for Hooters of America, LLC. "We are hoping for an epidemic this year as we build on the success from 2010."
Hooters has partnered with long time spokesperson and college basketball analyst, Dick Vitale for a national TV commercial, alongside "Nurse Ashleigh", on in store point of sale and Hooters season menu.
Hooters will also donate $1 per new Facebook Like to the V Foundation for Cancer Research and the Kelly Jo Dowd Breast Cancer Research Grant, up to $10,000.
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