Kings of Leon go Mad for March

CBS and Turner Sports will debut a March Madness-themed ad campaign today featuring rock band Kings of Leon. The spot highlights past NCAA tournament footage weaved into the music video for “The Immortals,” a song off of the band’s latest album, "Come Around Sundown."

The overall campaign includes digital billboards, elevator ads, cable, radio, print and online activation, plus the music video, which will run in 5,800 U.S. movie theaters through March 17.

In addition to the program, Kings of Leon will perform at the Coca-Cola Zero Countdown concert in Houston during Final Four weekend. Take a look at their commercial below.