Melo Will "Be Heard"

Boost Mobile today announced a partnership with Knicks F Carmelo Anthony has that will focus on New York-based media and marketing activities. This is Melo's first endorsement deal since joining the Knicks in a midseason trade.

The official telecommunications partner of the Knicks and MSG Network revealed a 128-foot billboard near Madison Square Garden featuring Anthony that featured the company's new ad campaign, "Be Heard."

Other elements of the campaign include local radio, billboards, in-store merchandise and giveaways