Shaun White signs with Stride Gum

The off the ramp/slope marketing portfolio of Shaun White continues to grow. Two months after signing a deal with BF Goodrich Tires to learn how to drive professionally, "The Flying Tomato" will now endorse Kraft Foods' Stride Gum.

The brand announced a two-year endorsement deal today with the X-Games and Olympic champ skateboarder/snowboarder. White becomes an official brand spokesperson and will take part in a variety of promotional activities in the coming months.

The Sports Business Journal reports that the agreement will see the British company's American confectionery subsidiary, Cadbury Adams, 'develop and market and extension of its Stride gum brand that will include packaging and perhaps even a name based on White.'

In the coming weeks, Stride will announce specific engagement activities featuring White, including giveaways, digital and social media campaigns and PR efforts.