Adding to James' life outside of basketball, his web-based animated series called, "The LeBrons" debuted. The cartoon series revives characters from the popular Nike commercials in which James played four versions of himself.
According to the New York Times, these characters are: "the youthful and wide-eyed Kid LeBron; the physically adept Athlete LeBron; the smooth and savvy Business LeBron; and an ornery elder statesman called Wise LeBron."
"The LeBrons" will live on its own YouTube channel and at lebronjames.com. A portion of the proceeds will be used to purchase HP computers to be donated to Boys & Girls Clubs of America.
Check out the first epsiode below:

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