Continuing to build its NBA roster for their upcoming memorabilia line, Panini America has signed Clippers F Blake Griffin to an exclusive multiyear deal. The NBA Slam Dunk Contest winner joins Lakers G Kobe Bryant, Thunder F Kevin Durant and Wizards G John Wall on Panini’s roster of exclusive athletes.
“Griffin’s established a national profile in a very short time, his rookie card is attracting huge prices and generally in huge demand for such a young player,” said Panini CEO Mark Warsop,
According to the Sports Business Daily, Panini will use Griffin’s autograph and memorabilia in its card line and for the launch of the Panini Authentic memorabilia line next month. Griffin also will be used on Panini packaging and advertising.
Panini's May launch will be as an online store and it will eventually spread to trading-card stores. Products will range from photos for $29.95 to signed game-used sneakers from Bryant from the NBA Finals, priced in the thousands.
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