Peterson stars in "Real Men" campaign

Demi Moore and Ashton Kutcher's Demi and Ashton Foundation (DNA) launched its "Real Men Don't Buy Girls" campaign yesterday in hopes of educating people about child sex slavery in the United States. The message of the campaign is that "Real Men" don't buy girls but instead respect and protect them.

DNA will release several short interactive videos about things "Real Men" do -- starring famous men such as Adrian Peterson, Justin Timberlake, Jamie Foxx and Drake. Fans can create their own videos by inserting their photos alongside the celebs at facebook.com/dnafoundation.

Kutcher told ESPN that using sports stars such as Peterson makes perfect sense because major sporting events are among the biggest drivers for sex trafficking.

"Every year traffickers clamor toward major events -- the Super Bowl, World Cup, Olympics -- to sell girls," Kutcher said. "The statistics are staggering. 'The Super Bowl is one of the biggest human trafficking events in the United States,' Texas Attorney General Greg Abbott told a trafficking prevention meeting in January 2011. Sex slavery is an elastic trade -- by reducing demand you increase the price and by increasing price you reduce the demand. So our hope is that we can reduce demand by having influential sports figures stand up and say, you are not a 'Real Man' and you are not a 'Real Fan' if you engage in such activity."

So how did Kutcher decide on using Peterson in this campaign?

"Adrian is arguably the best and most well-known running back in the NFL, and his influence with young men everywhere is massive," Kutcher said. "He volunteered to be a part of this 'Real Men' campaign, and we are happy to have him."

Here is Peterson's video, which includes a random appearance from Tom Brady.