LeBron Launches Energy Strips Brand

A week ago, we posted an awesome ad for Sheets Brand Energy Strips starring Nuggets F Danilo Gallinari and now more info on the company has come to light.

LeBron James and LRMR CEO Maverick Carter announced yesterday that they have teamed with Dale & Thomas Popcorn Founder Warren Struhl and Marquis Jet Partners co-Founder Jesse Itzler to form PureBrands LLC, a holding company whose inaugural product will be the energy strips featured in Gallinari's video.

The product launch is set for June and will be supported initially with a $10M marketing campaign leveraging Sheets' relationship with James, Gallinari, Knicks F Amar'e Stoudemire, Ravens RB Ray Rice and musicians Drake and Pitbull.