Monday, May 9, 2011

Red Bull launches lifestyle magazine

Red Bull today will announce plans to publish a sports lifestyle magazine in the U.S. called "The Red Bulletin," with the June issue launching later this week.

The magazine is already published in nine countries outside of the U.S. and the first American issue will have a circulation of 1.2 million and will feature a cover profile of Giants P Tim Lincecum.

The $4.99 magazine will have 75,000 copies on newsstands and will also be available by subscription at $12 for 12 issues.

On the third Sunday of each month, the majority of the copies will be tucked inside five Sunday newspapers: Los Angeles Times, Chicago Tribune, New York Daily News, The Miami Herald and The Houston Chronicle.

0 comments:

Post a Comment