Woods' Japanese Heat Rub Commercial

Although he has had trouble getting back into top form on the links, Tiger Woods' off-the-course marketing life is starting to turn around. Case in point, Woods has been hired as a pitchman for a Japanese heat rub used to relieve muscle and joint pain.

Woods' first endorsement since he was caught in a sex scandal toward the end of 2009, the deal with Kowa Company Ltd. is geared only toward the market in Japan and will include television, print and Internet ads.

Check out Woods' "Lost in Translation"-like TV commercial for Vantelin Kowa: