Tuesday, August 2, 2011

Gatorade Signs Hope

The endorsement portfolios for the U.S. Women's National Soccer Team stars continue to grow and goalie Hope Solo has signed a multi-year deal with Gatorade, according to the Sports Business Journal.

This is the second major post-World Cup partnership for Solo who along with teammates Abby Wambach and Alex Morgan, signed a deal with Bank of America last week.

Since returning from Germany, Solo has appeared on the cover of Sports Illustrated, been on a long media tour, drove the pace car at the Brickyard 400 and appeared at various events, including the "Entourage" season eight premiere .

Solo's agent, Richard Motzkin of Wasserman Media Group told SBJ:
Being on the cover of Sports Illustrated helped her awareness with the general public," Motzkin said. "She has an opportunity to become well-known not just in the soccer scene, but in the public mainstream as well."

0 comments:

Post a Comment