Trying to get back in the good graces of football fans, the NFL is launching an estimated $10 million ad campaign themed: "It's Good to be Back. Back to Football." USA Today has an exclusive sneak preview of a :30 TV commercial from Grey Advertising that breaks this weekend. The spot shows everyone from high school football players to office workers throwing a pigskin around to welcome the new season.
According to USA Today, the spot will air for three weeks on the NFL's national network TV partners: NBC, CBS, Fox, ESPN and NFL Network during the day and in prime time.
NFL spokesman Brian McCarthy says this is the earliest the league has ever launched ads to promote a new season. Typically, the league doesn't roll out ads until preseason games are under way. In addition, the league's network TV partners are also preparing their own promotional spots urging fans to tune in for the new season.
Former 49ers defensive back Dwight Hicks stars is in the spot and the 4-time Pro Bowler and two-time Super Bowl champs was actually cast without the producers knowing he was a former footballer. Once he got the gig, he told them he was a former 49er star.
Check out a first look at the commercial here. Major hat tip to USA Today's Game On! blog.
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