Shaq Talks Twitter on Conan

Shaquille O’Neal appeared on TBS’ “Conan” last night where he talked about his social media strategy and joining TNT as an NBA analyst.

Host Conan O'Brien said of O’Neal’s Twitter feed, “You send out good tweets. You don't just say, ‘I'm at the market. Boy, those look like good oranges,’ like some celebrities. You're not wasting our time. You actually try and entertain people with your tweets.”

O’Neal responded: “I try to make people laugh 60% of the time, 30% of the time I try to inspire people and the other 10%, I'm just trying to sell stuff. That's my formula.”

Check out the full interview below. Skip ahead to the 10-minute mark and watch the Shaq try to drive a tiny car.